Mamba Rural Mobility Solutions for integrated rural mobility

A core Mamba activity is our partners’ ongoing implementation of nine innovative pilot projects/actions to improve mobility and service accessibility for residents in rural areas. The pilots include transport on demand (ToD) services; car sharing and ride sharing applications; mobility as a service (MaaS) systems; and combined mobility solutions. The pilots will be tested by users, and results, success factors, barriers etc. will be documented. Ultimately, the pilots will serve as transferable solutions for other rural areas in the Mamba partner regions and beyond. The results will be presented at six local mobility seminars; including a final conference for all Mamba stakeholders in 2020; and in the coming Mamba database and rural mobility compendium.

Learn more about each pilot action below – including contact persons!

Building on the learnings from the pilots, Mamba partners will also establish physical or digital Mobility Centres in nine rural areas in the Baltic Sea Region, targeting specific mobility needs in each area. For example, enhance transport administration and information systems and create new platforms for public and private transport providers to coordinate their services.

Rural Mobility Solutions –
people-to-service mobility

Bielsko-Biała Regional Development Agency and Bielsko District, Poland: Rural ride sharing and transport-on-demand (ToD)

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The Polish pilot actions aim to increase mobility services between rural areas and cities while limiting travel by private cars to protect the environment. They also seek to enable older and single people to move around more freely, thereby limiting social exclusion. In practice, the action includes development of an innovative mobile app to increase personalization and flexibility in commuting. This will be integrated with existing transportation systems and coordinated with local ride sharing systems and a new transport-on-demand service, that can be booked via a Mobility Centre. The aim is to collect passengers from their homes and transfer them to bus stops and train stations where regular public transport is available. Currently, only one city in Poland offers transport-on-demand. If the results of our pilot activities are positive, they could change the way transport is provided across the country.
Regional Profile of Bielsko District


Contact: Jan Sienkiewicz, [email protected]

Anna Plichta-Kotas, Maciej Bereda: [email protected]

Regional Council of South Ostrobothnia, Finland & Seinäjoki University of Applied Sciences: Mobility as a Service (MaaS)

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The MAMBA project follows two pilots in South Ostrobothnia. The common objective of the pilots is to halt the increasing costs of health and social service transportation in South Ostrobothnia by combining and reorganizing transportation services that are currently organized and financed separately by different authorities.

Pilot 1: Jukudigi in the city of Kurikka, especially in Jurva area, is testing a ticket system for all users groups who travel on school buses, school taxis and service buses to register everyone getting in and out. The data gathered will be used to analyse different user groups, their needs and ways of using the services for further development of the mobility services. The pilot is managed by the city of Kurikka.

Pilot 2: In Ylistaro area of the city of Seinäjoki the aim is to provide the same transport services to everyone living in Ylistaro, as in the city centre of Seinäjoki, by combining taxi rides. The pilot started with re-organising rides for the disabled and during the first year achieved 50 % savings in costs. The city of Seinäjoki is planning to produce an app that will make it possible for everyone to book rides during the pilot,that is managed by the city of Seinäjoki.

Regional Profile of South Ostrobothnia


Contact: Pia Kattelus, [email protected]

Tanja Aronsen, [email protected]


County of Plön, Germany: Transport-on-demand (ToD)

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This pilot action will establish a transport-on-demand service in Plön by offering taxis to and from major bus stops. The aim is to increase the supply and use of public transport in rural areas, especially in the evenings and on weekends. The service has already been tested in other German regions, but this is the first time in the county of Plön.
Regional Profile of the County of Plön


Contact: Beatrice Siemons, [email protected]

County of Cuxhaven, Germany: Rural car-sharing service, “village car”

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This pilot action is about the creation of an association- or cooperative-based car-sharing service. It is also used as a voluntary shuttle-service to increase access to and from rural areas with decreasing population density. The concept has been derived from existing projects along the same lines. The innovativeness lies in the implementation of ideas that currently exist only at a conceptual level.
Regional Profile of the County of Cuxhaven


Contact: Jasmin Weissbrodt, [email protected]

Vidzeme Planning Region, Latvian Road Transport Administration: Transport-on-demand (ToD)

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In the Vidzeme Planning Region, 57% of the population lives in rural areas – many with limited access to services.
After introducing the transport-on-demand (ToD) idea, two municipalities of Vidzeme region showed high interest to become pilot territories. Both of them are located in the border area with low population density and with poor public transport service – either buses are running very rarely or there are no bus traffic at all.
In order to find the most suitable transport-on-demand model, Vidzeme planning region will pilot two different models in area of Mazsalaca and Alūksne counties.
In Mazsalaca county the model will be formed by the local inhabitants themselves and the trips will be based on their mobility needs. Inhabitants will be able to use ToD service in whole county area, also on weekends. Meanwhile in Alūksne area ToD will be piloted in concrete territories and the trips will be fixed by days for each of the territory.
In both cases the service is designed closely with the local communities, including representatives of the municipalities as well as the end-users themselves to be sure the planned service will meet the needs and will be highly used when the service will be launched.
The planned service will increase residents’ access to local transport hubs as well as essential community and medical services, library, schools, recreation, etc. It should also meet the needs of local authorities, public transport planners and transport providers – and enhance attractivness and tourism in the region.
Regional Profile of the Vidzeme planning region

Contact: Anita Āboliņa, [email protected]

Municipality of Vejle, Denmark: Car pooling

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In Vejle and the South Denmark region, many rural areas have limited access to public transport and services. A digital Mobility Centre will be established to integrate existing mobility options and create a platform where citizens can easily get an overview of available mobility services and book car pooling rides. The innovativeness of this pilot action lies in the development of a user-friendly mobile application, and in involving local citizens in the process, thus strengthening neighborhood’s social resilience.
Regional Profile of the Vejle Municipality


Contact: Merete Toft, [email protected]

Rural Mobility Solutions –
service-to-people mobility

Social counselling services of the Diaconie of Schleswig-Holstein – Accesibility of services in peripheral areas

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Apart from being the Lead Partner of the MAMBA project, the Diaconie of Schleswig-Holstein is also a project partner. For us as a social service provider, it is important to respond to people’s concerns and improve the quality of life in rural areas. The pilot project aims at supporting sustainable long-term social counseling services in Schleswig-Holstein’s rural regions.
Pilot region is the Hallig Hooge, located in the North Sea, 20 km off Schleswig-Holstein’s West coast.
We want to use existing structures to improve social counselling on the Hallig. A newly formed MarktTreff accommodates not only a meeting area and a grocery store, but also a small doctor’s office. Hallig-based caregivers help residents with their concerns and act as guides to accesses advice services in an easy way.

Regional Profile of the County of Northfriesia


Contact: Nicole Rönnespieß, [email protected]

Municipality of Trelleborg, Sweden: Combined mobility – service-to-people and people-to-service

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This pilot seeks to improve mobility services for citizens in rural areas facing depopulation, through a platform for increased collaboration between different departments within the municipality. Instead of having separate transportation systems, it should be easy to use mobility services that already exist. This pilot will mainly be implemented by the municipality, which needs to apply new routines in their daily practices. Local companies will be invited to provide input to the platform and provide services. A long-term goal is to develop a model that can be used across the Skåne region.

Regional Profile of the Trelleborg Municipality


Contact: Felix Sunesson, [email protected]

Regional Council of North Karelia, Finland: Combined mobility

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Demographic change has a strong impact on this predominantly rural region. Access to public services is decreasing and there is a growing demand for better transport services. At the same time there are still several transport services provided (e.g. school busses, special transport for disabled and elderly, state subsidized taxis for using healthcare services, homecare, and mail delivery). And over 80% of households have a car. The pilot action seeks to make all these transport services available to more residents through the development of a mobile application connecting users and transport suppliers. The application should also include new car sharing and ride sharing options.
Regional Profile of North Karelia


Contact: Pasi Lamminluoto, [email protected]

Contact us & contribute

One important goal of MAMBA is to include users and grassroots organisations in the design of new mobility solutions for rural areas, to make sure that users get what they need. Through workshops and study visits, users and other stakeholders will be able to try out and evaluate local pilot actions and Mobility Centres. Results and learnings from these events will be collected in a manual for self-organised mobility, addressing grassroots initiatives throughout the Baltic Sea Region.


Are you a user or developer of a rural mobility service, please contact us to learn how you could contribute – and check out our Events page!

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